The answer is: it depends where it runs and what audience it reaches – and the choice is always yours. For instance, a gambling campaign that advertises a casino in Las Vegas could be absolutely acceptable when displayed in a gambling mobile app, which is used by adults and requests an age verification for each new customer. However, once such a gambling campaign reaches a teen gaming web site it becomes an unwanted and improper advertisement.
At Adjesty, we know that the definition of “improper” or “bad” ads differs for each brand, Publisher and ad inventory. Our job is to provide our customers with sophisticated tools to help them maximize the Lifetime Value of their digital inventories. We enable our customers to select only the advertising that matches their audience and their brand safety criteria.
We do it differently: